{"id":5712,"date":"2022-07-11T22:33:40","date_gmt":"2022-07-11T22:33:40","guid":{"rendered":"https:\/\/the-ybox.com\/pt\/?p=5712"},"modified":"2022-07-11T22:33:40","modified_gmt":"2022-07-11T22:33:40","slug":"como-os-consumidores-preferem-interagir-com-as-marcas","status":"publish","type":"post","link":"https:\/\/the-ybox.com\/en\/?p=5712","title":{"rendered":"Como os consumidores preferem interagir com as marcas?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Segundo pesquisas recentes, o e-mail \u00e9 o canal de comunica\u00e7\u00e3o favorito por todas as gera\u00e7\u00f5es, exceto a gera\u00e7\u00e3o z, que prefere as redes sociais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A pesquisa, que foi realizada com mais de 1.000 pessoas de todas as gera\u00e7\u00f5es, nos apresenta tr\u00eas an\u00e1lises:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8211; O p\u00fabico quer ouvir das marcas \u2013 mas eles querem que seja de forma personalizada e adequado \u00e0s suas necessidades e estilo de vida.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8211; Abordagem multicanal \u2013 as gera\u00e7\u00f5es em si, s\u00e3o bastante diferentes quando se trata de tend\u00eancias, por isso \u00e9 necess\u00e1rio analisar e consolidar dados para otimizar suas campanhas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8211; A personaliza\u00e7\u00e3o \u00e9 a chave para o engajamento \u2013 a grande maioria do p\u00fablico prefere receber uma comunica\u00e7\u00e3o personalizada das marcas que usam.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O gr\u00e1fico acima mostra os canais com os quais o p\u00fablico deseja interagir com a marca por gera\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[1012],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo pesquisas recentes, o e-mail \u00e9 o canal de comunica\u00e7\u00e3o favorito por todas as gera\u00e7\u00f5es, exceto a gera\u00e7\u00e3o z, que prefere as redes sociais.\u00a0 A pesquisa, que foi realizada com mais de 1.000 pessoas de todas as gera\u00e7\u00f5es, nos apresenta tr\u00eas an\u00e1lises:\u00a0 &#8211; O p\u00fabico quer ouvir das marcas \u2013 mas eles querem que seja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,84,107],"tags":[],"class_list":["post-5712","post","type-post","status-publish","format-standard","hentry","category-blog","category-afiliacao","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/5712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5712"}],"version-history":[{"count":1,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/5712\/revisions"}],"predecessor-version":[{"id":5713,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/5712\/revisions\/5713"}],"wp:attachment":[{"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-ybox.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}